US businessman and owner of the social network Twitter Elon Musk announced on Sunday he was looking to change Twitter’s logo.
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote on his page.
Musk also shared a possible Twitter layout for the future. On a background of black, it shows the letter X. However, the final rebranding has not yet been decided.
“If a good enough X logo is posted tonight, we’ll make it go live worldwide tomorrow,” Musk added.
Musk posted an image of a flickering “X” and later, in a Twitter Spaces audio chat, replied “Yes” when asked if the Twitter logo would change, adding that “it should have been done a long time ago”, Reuters reported.
Musk closed a $44 billion purchase of Twitter on October 7. After that, he sacked several top officials, including the CEO Parag Agrawal and CFO Ned Segal. In addition, Musk disbanded the board of directors and took sole control of the business, according to records published in the Securities and Exchange Commission (SEC) database in the US.
When Musk announced early this month that Twitter would limit how many tweets per day different accounts can view, the business received harsh criticism from users and marketing professionals.
The daily limits helped the expansion of Threads, a competing service owned by Meta, which had attracted 100 million new subscribers within five days of introduction.
The most recent issue for Twitter was a lawsuit filed on Tuesday that asserts that the company owes former employees at least $500 million in severance pay. More than half of the company’s workers have been let go since Musk bought it to reduce costs.