This week, Louis Vuitton launched a new consumer tech product in its latest attempt to connect these two worlds. Enter the Tambour Horizon Light Up: a luxurious digital timepiece that takes after the statement-making style of its analog counterpart.

This year’s Tambour Horizon is a third-generation connected watch, arriving about five years after the French design house first entered the smartwatch category.

The stainless steel Tambour Horizon has a 1.2-inch circular display crafted from sapphire glass, which lights up when a notification arrives thanks to 24 LED lights built beneath the so-called Monogram dial ring.

This year LV upgraded the processor the Tambour runs on, choosing Qualcomm’s top-of-the-line Snapdragon Wear 4100 platform. 

In terms of personalization, you can select from various watch faces to change the always-on display or even add your own initials in the color or font of your choice.

Unfortunately, the watch was unable to pair with the companion app, Louis Vuitton Connect, on either iPhone 12 Pro Max or Samsung Galaxy S21Ultra.

A spokeswoman for LV said a software update will be available on Jan. 14.

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  • Mehr Ali is a Journalist, photographer, and football player.