April 17, 2014

Facebook launches specialised store offering Mobile Apps

By Sadaf Shinwari - Thu May 10 2012, 3:39 pm

Facebook is getting into the app store game, announcing an initiative called App Center which it claims will help developers get their social web and mobile applications discovered by more people.

The app store will also allow developers to sell apps direct to consumers for the first time via the network.
It’s the latest in a series of moves to ‘spruce up’ the number one social network in advance of a flotation on the stock market expected to take place later this month – and to convince investors it CAN earn more money.

Facebook software engineer Aaron Brady said the upcoming new App Center “gives developers an additional way to grow their apps and creates opportunities for more types of apps to be successful.”

Indeed, “For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga,” Brady said.

Apps will be sorted by category, including games, communications, lifestyle, music, news, photos & videos, sports, travel & local, TV & movies and utilities. Each app gets its own page on the store, which will become the first thing Facebook users see when searching for it – but only if it’s deemed good enough.

‘For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy, and Bubble Witch Saga,’ said the site’s developer blog.

Facebook also is giving developers the opportunity to offer paid apps with a “simple-to-implement” payment feature that enables users to pay a flat fee to use an app on Facebook.com.

What’s interesting about App Center is the change of emphasis that it represents for Facebook. The social network’s app discovery has traditionally been focused on a mixture of virality – those messages that get posted in people’s news streams – and advertising.

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