Facebook announced today that they will be rolling out shops in groups. This is a game-changer for small business owners who are looking to gain more exposure on their social platforms. “This is the first time Facebook has extended the shopping experience outside of stores,” said Sheryl Sandberg, Chief Operating Officer at Facebook.
With this expansion, groups on Facebook will now have a shop where members can buy food, clothing, books, and more from brands they love with the convenience of having everything delivered right to their doorstep.
Facebook Shopping allows consumers to buy items from brands they know and love, while also giving customers the opportunity to support their favorite businesses. This brings the best of offline shopping to online, so members can discover new brands, get closer with their favorite merchants, and feel even more connected on Facebook.
Facebook users are already purchasing things from pages they follow on Facebook. The new platform will open up this experience to anyone on Facebook—online or off.