Sunday, April 14, 2024

Burger King was sued for allegedly misleading customers with ads over the size of menu items

Immigration News

Mehr Ali Altaf
Mehr Ali Altafhttps://www.khaama.com
Mehr Ali is a young bilingual journalist from Afghanistan working for the English language version of Khaama Press online. His main responsibility include researching and writing news reports for the sports, tech and entertainment sections.

Burger King is facing a class-action lawsuit after four plaintiffs decided to take on the fast-food chain for allegedly misleading customers by exaggerating the size of its menu items in advertisements.

As reported by the South Florida Sun-Sentinel, the lawsuit, which was filed Monday in U.S. District Court in Miami, alleges that Burger King is deceiving customers “based on false and misleading advertising concerning the size and/or the number of ingredients contained in the said menu item.”

The legal filing claims BK began to “materially overstate the size of its burgers in its advertisements in 2017.” Using side-by-side comparisons of Burger King’s Whopper, the suit asserts that the fast-food chain’s advertisements deceived customers by promising a burger that was 35 percent bigger.

In a 26-page complaint filed, the lawyers stated that customers were misled by the sandwich sizes that Burger King displays in its advertisements. 

As quoted by the media outlet, the complaint states: “Burger King advertises its burgers as large burgers compared to competitors and containing oversized meat patties and ingredients that overflow over the bun to make it appear that the burgers are approximately 35% larger in size, and containing more than double the meat than the actual burger.” 

In response, a spokesperson for Burger King told FOX Business that the corporation “does not comment on pending or potential litigations.”

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