Apple announced Tuesday that the iPhone-iPod hybrid device released in 2007 will no longer be available after all its supplies run out. The move marks an end not just for the handheld device but also an end to the iPod product line, which helped reshape the entertainment industry two decades ago.

Apple said it will continue selling the remaining iPod Touch devices through its website starting at $199 apiece until supplies are gone. The company offers the device in 32GB, 128GB and 256GB models, and in six colors including silver, pink, blue and gold. 

“Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impact more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, in a statement. 

Apple’s move marks an end to one of the most influential devices from the tech industry. In 2003, the iPod music player and its iTunes music software helped introduce people to digital music purchases, themselves a controversial idea at a time when the entertainment industry was fighting widespread music sharing through apps like Napster. Apple expanded into digital movie and TV purchases in 2005.

The first iPod, which was announced a little more than a month after the 9/11 terrorist attacks, was considered a big risk for Apple. At the time, the company was struggling to regain its financial footing after nearly going bankrupt a couple years earlier.