October 23, 2014

The Tendulkar Opus: Sachin Tendulkar’s autobiography Book cost $75,000

By Ghanizada - Sat Apr 23 2011, 9:58 am

MUMBAI: WHO DOES not want to read India’s master blaster Sachin’s autobiography? But fans following him will be able to get glimpse of this piece only on media. Reason is very much here due to it cost which is 75,000 US dollars (approximately 32.5 lakhs). Only rich and mighty of the world are ready to fork out for a very limited edition of this book, ‘The Tendulkar Opus’, will feature a page made from pulp that includes the batsman’s blood. The publisher Kraken Media has decided to come out with special edition of book in which the signature page will be mixed with Sachin’s blood and paper pulp, so it will be a red resin, and every one can say it is Sachin’s blood on the page.

Publisher think that as Sachin is religious icon in India and publishing the book in this form will get close to people to their god. However, publisher forgot to say that this book is out of reach from common fans and will be just showpiece in big showrooms. Ten special copies had already been pre-ordered, but who have ordered this, is not informed by the publisher to media due to contract. All copies will be signed by Tendulkar itself and all proceeds from the sale of these books would go towards Tendulkar’s charitable foundation to help build a school in Mumbai.

Interestingly, in so-called blood edition of autobiography will have photographs of his family, which never got published earlier and thoughts about his career, children, medico wife Anjali, retirement plans and his next dream project. The book will be published in February next year to coincide with the Cricket World Cup in India.

This costlier book comprises 852 pages edge in gold leaf will weigh 37 kgs and measure half a metre square and also have other unique features in it. Publisher proved that it is not everyone’s cup of tea and taste. To accommodate the tastes of those who aren’t excited at the prospects of blood and whose wallets do not fancy the hefty price tag, for them a regular edition will be available at 2000-3000 US dollars (Rs 94,000 to Rs 1,41,000).

The publishers will print 1000 such copies and all will be signed by Tendulkar and include a DNA map, but no actual blood. The book will contain around 75 per cent previously unpublished material about star batsman. What next from master – may be museum in list of marketing.

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