European Parliament voted at Google break up
By Khaama Press - Sat Nov 29 2014, 10:24 am
US trade bodies and politicians have expressed their objection and disagreement at the vote.
Google has almost covered 90% of the market share for search in Europe and its rivals have asked Margarethe Vestager, the European Union commissioner who will take the final decision, to investigate the following four areas:
- The manner in which Google displays its own vertical search services compared with other, competing products
- How Google copies content from other websites – such as restaurant reviews – to include within its own services
- The exclusivity Google has to sell advertising around the search terms people use
- Restrictions on advertisers from moving their online ad campaigns to rival search engines
Many believes that the Commission may not order for the company break-up, as there has never been such an order before.
This comes as Google’s rivals had lodged an anti-competitive case in 2010.