July 24, 2014

Afghanistan and popularity of Indian Movies

By Sajad - Sun Jun 17, 3:37 pm

An Indian international expert Sujeet Sarkar in his new book ‘In Search of a New Afghanistan’ writes that the relationship between Bollywood and Afghanistan is inseparable and even the ban imposed by the Taliban has failed to erase them from the mind and imagination of the common Afghan.

Zee News India in its latest article regarding the book said, “In Search of a New Afghanistan” provides a new outlook, denouncing several myths that colour common global perception of the country. The author says Afghans loves the films because they revolve around fighting injustice, which is omnipresent in the contemporary society, says a new book.

International expert Sujeet Sarkar says, “Whether it is in the hostile southern provinces or the relatively peaceful northern provinces, the influence of Bollywood is palpable in the Afghan society…Bollywood movies are very popular in Afghanistan due to country`s proximity to the Indian subcontinent and the cultural perceptions they share.”

Various Bollywood stars including Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai and even Mithun Chakrabortyhave legions of fans in the trouble-torn country.

Surjeet Sarkar in his new book says, “The common Afghan loves Bollywood films because they revolve around fighting injustice, which is omnipresent in the contemporary society. This inevitably touches a raw nerve in them.”

The author of the book also says more than the government, Bollywood has been able to establish a people-to-people link.

Afghanistan was among the biggest market of Bollywood films until the early 1990s. Even during the civil war years, Hindi films continued to do brisk business in the cinemas of bigger cities like Kabul and Mazar-e-Sharif.

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